Vice-President of Icograda, cofounder and executive creative director of the Switch Brand Agency, with offices in Johannesburg, Cape Town and London. He is also executive on the boards of the Brand Council of South Africa, the Loeries and the Creative Circle.
He is specialised on the packaging, typography and branding. He recieved awards in the packaging and branding competitions (London Advertising Award, Clio, International Food and Beverage Design Award, Loerie). He is the author of the 2010 FIFA World Cup poster and merchandising, Coca-Cola’s 2004 Olympic design campaign and many others.His works have featured in international publications Design Week and Novum.