<\/p>\n
Dr. Vladim\u00edr Beskid Pr\u00edbeh medzin\u00e1rodn\u00e9ho Trien\u00e1le plag\u00e1tu Trnava (\u010falej TPT) sa za\u010dal p\u00edsa\u0165 pred p\u00e4tn\u00e1stimi rokmi \u2013 v roku 1991. Teda v \u010dase, ke\u010f na jednej strane stratil dominantn\u00e9 postavenie ideologicky nan\u00faten\u00fd politick\u00fd plag\u00e1t, na druhej strane akcia vznikla v \u010dase ve\u013ek\u00e9ho pr\u00edvalu komercie, bilbordov, megabordov, masm\u00e9di\u00ed a digit\u00e1lnych technol\u00f3gi\u00ed.<\/p>\n Plag\u00e1t st\u00e1le vn\u00edmam ako \u201eo\u010dit\u00e9ho svedka\u201c doby, s\u00fa\u010das\u0165 jeho historick\u00e9ho pr\u00edbehu. Plag\u00e1t dok\u00e1\u017ee priamo\u010diaro reflektova\u0165 dobu, tlmo\u010di\u0165 jej nosn\u00e9 idey a t\u00fa\u017eby a prep\u00edsa\u0165 ich do skratkovitej, zrozumite\u013enej re\u010di. St\u00e1va sa \u010dasto aj katalyz\u00e1torom v\u00fdtvarn\u00e9ho prostredia – prostredn\u00edctvom neho m\u00f4\u017eeme sp\u00e4tne definova\u0165 vizu\u00e1lne myslenie doby a jej nosn\u00e9 znaky, k\u00f3dy a sebail\u00fazie. Dnes ho m\u00f4\u017eeme vn\u00edma\u0165 aj ako statick\u00e9 m\u00e9dium, nato\u013eko dominantn\u00fa \u00falohu \u010doraz viac zohr\u00e1vaj\u00fa pohybliv\u00e9 obrazy, \u201eobrazy-obrazovky\u201c. Napriek n\u00e1rastu obrazov \u010doraz v\u00e4\u010d\u0161\u00edch, farebnej\u0161\u00edch, r\u00fdchlej\u0161ie sa meniacich a \u201eve\u013ek\u00fdch o\u010d\u00ed\u201c reklamy trp\u00edme istou \u201ezaslepenos\u0165ou\u201c obrazmi \u2013 viac necitlivosti, nemyslenia, nekreat\u00edvnosti, stereotypu a kli\u0161\u00e9. Zvyk\u00e1me si \u017ei\u0165 v tomto hybridnom, s\u00edce opticky pres\u00fdtenom, ale ideovo riedkom prostred\u00ed. Z naliehavej v\u00fdzvy \u010di pouli\u010dnej spr\u00e1vy zost\u00e1va iba tapeta, \u0161um alebo ostr\u00fd stret inform\u00e1ci\u00ed (posun od wall-message k wallpaper, od infowall k \u201einfowar\u201c).<\/p>\n Aj dne\u0161n\u00fd plag\u00e1t na\u010falej vystupuje ako \u201eo\u010dit\u00fd svedok\u201c na\u0161ich dn\u00ed. Dok\u00e1\u017ee definova\u0165 soci\u00e1lne a politick\u00e9 probl\u00e9mov\u00e9 body, kr\u00edzov\u00e9 terit\u00f3ri\u00e1 a aktu\u00e1lne posolstv\u00e1. M\u00e1 svojich ob\u013e\u00faben\u00fdch hrdinov a anti-hrdinov, svoje znaky a symboly. Na posledn\u00fdch ro\u010dn\u00edkoch trien\u00e1le sme mali mo\u017enos\u0165 stretn\u00fa\u0165 \u201esvie\u017ei dial\u00f3g\u201c dvoch vyplazen\u00fdch jazykov na pozad\u00ed nedbal\u00e9ho p\u00edsma (Stefan Sagmeister: Fresh Dialogue, TPT 2000), vidli\u010dku s manifesta\u010dne zdvihnut\u00fdm prostredn\u00edkom (Michal Gabri\u017e: Fast Food, TPT 2003). Za\u0165at\u00fa robotn\u00edcku p\u00e4s\u0165 s jej tie\u0148om v tvare ruky-paroh\u00e1\u010da (Erik Beltran: Mexico _98, TPT 2000) strieda usmiata gazdinka s plnou n\u00e1ru\u010dou potravinov\u00fdch v\u00fdrobkov, na obale ktor\u00fdch je nap\u00edsan\u00e9: \u00faspech, moc, sex, peniaze (Marion Schneider, TPT 2003). K zelenej st\u00edha\u010dke v tvare viano\u010dn\u00e9ho strom\u010deka, kde hlavne lietadl\u00e1 tvoria horiace svie\u010dky s n\u00e1pisom \u0160\u0165astn\u00e9 a vesel\u00e9 \u2013 \u010ce\u010densko (Lex Drewinski: Merry Christmas! (Chechnya), TPT 2003) sa prid\u00e1va lakonick\u00fd n\u00e1pis Computer, kde p\u00edsmen\u00e1 \u201eo\u201c a \u201em\u201c tvoria policajn\u00e9 put\u00e1 (Jacek Mrowczyk: Computer, TPT 2000) at\u010f.<\/p>\n Aj z t\u00fdchto pr\u00edkladov vidie\u0165, \u017ee plag\u00e1t \u010dasto a r\u00e1d pou\u017e\u00edva metaforu a paradox, hoci, domnievam sa, s\u00e1m v sebe nesie vn\u00fatorn\u00e9 paradoxn\u00e9 nastavenie: Pr\u00edbeh plag\u00e1tu od farebnej litografie 19. storo\u010dia po dne\u0161n\u00e9 plnofarebn\u00e9 digit\u00e1lne tla\u010de s vysok\u00fdm rozl\u00ed\u0161en\u00edm a nasaden\u00edm (pri ve\u013ekej lekcii serigrafie a ofsetu) doklad\u00e1, \u017ee v\u0161etky tieto n\u00e1strahy a medi\u00e1lne presilovky st\u00e1le zvl\u00e1da. Plag\u00e1t sa stal siln\u00fdm vizu\u00e1lnym fenom\u00e9nom 20. storo\u010dia (podobne ako svet filmu), ktor\u00fd vyrastal v industri\u00e1lnom urb\u00e1nnom prostred\u00ed a etabluje sa aj v elektronickom prostred\u00ed. Trien\u00e1le plag\u00e1tu Trnava je najv\u00e4\u010d\u0161ou v\u00fdstavnou prezent\u00e1ciou s\u00fa\u010dasn\u00e9ho plag\u00e1tu na Slovensku a rad\u00ed sa k v\u00fdznamn\u00fdm akci\u00e1m podobn\u00e9ho zamerania vo svete. Ukazuje n\u00e1m podoby a premeny aktu\u00e1lnej plag\u00e1tovej sc\u00e9ny v medzin\u00e1rodnom kontexte a kladie n\u00e1m usporiadate\u013eom ot\u00e1zku, ako \u010falej profilova\u0165 tak\u00e9 podujatie, aby udr\u017eovalo svoju trad\u00edciu a kontinuitu a z\u00e1rove\u0148 bolo otvoren\u00e9 a reflektovalo \u0161irok\u00e9 spektrum pr\u00edstupov a strat\u00e9gi\u00ed v oblasti vizu\u00e1lnej komunik\u00e1cie.<\/p>\n Na z\u00e1ver, dovo\u013ete mi aspo\u0148 jednou vetou vyjadri\u0165 po\u010fakovanie v\u0161etk\u00fdm na\u0161im spoluusporiadate\u013eom, medi\u00e1lnym partnerom, kult\u00farnym zahrani\u010dn\u00fdm in\u0161tit\u00fatom, \u010dlenom pr\u00edpravn\u00e9mu v\u00fdboru, medzin\u00e1rodnej poroty a \u010fal\u0161\u00edm osob\u00e1m a osobnostiam, bez ktor\u00fdch by toto podujatie nemohlo vznikn\u00fa\u0165. Paradoxn\u00fd svet \u201eo\u010dit\u00e9ho svedka\u201c Dr. Vladim\u00edr Beskid riadite\u013e Gal\u00e9ria J\u00e1na Koniarka v Trnave Zdroj: katal\u00f3g TPT 2006 Pr\u00edbeh medzin\u00e1rodn\u00e9ho Trien\u00e1le plag\u00e1tu Trnava (\u010falej TPT) sa za\u010dal p\u00edsa\u0165 pred p\u00e4tn\u00e1stimi rokmi \u2013 v roku 1991. Teda v \u010dase, ke\u010f na jednej strane stratil dominantn\u00e9 postavenie ideologicky nan\u00faten\u00fd politick\u00fd plag\u00e1t, na druhej strane akcia vznikla v \u010dase […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"_links":{"self":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":2611,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/109\/revisions\/2611"}],"wp:attachment":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nriadite\u013e Gal\u00e9ria J\u00e1na Koniarka v Trnave
\n<\/em>Zdroj: katal\u00f3g TPT 2006<\/p>\n
\n– vznikol ako jazyk ulice v mestskom prostred\u00ed, je teda ve\u010dn\u00fdm \u201estreetstylerom\u201c, a pritom pri prenesen\u00ed do neutr\u00e1lneho prostredia \u201ebielej kocky\u201c gal\u00e9rie st\u00e1va sa chtiac nechtiac muze\u00e1lnych expon\u00e1tom, \u010do je proti jeho naturelu a poslaniu
\n– \u010dasto a radi pou\u017e\u00edvame pojem nekomer\u010dn\u00fd plag\u00e1t, hoci plag\u00e1t je pr\u00edzna\u010dn\u00fdm prvkom objedn\u00e1vkov\u00e9ho umenia, \u010di u\u017e je to plag\u00e1t reklamn\u00fd, propagandistick\u00fd, alebo protestn\u00fd, pon\u00fakaj\u00faci nov\u00fd produkt, vieru, presved\u010denie \u010di n\u00e1zor men\u0161inovej subkult\u00fary
\n– plag\u00e1t m\u00e1 by\u0165 na jednej strane zrozumite\u013en\u00fd, komunikat\u00edvny, m\u00e1 oslovi\u0165 \u0161irok\u00e9 spektrum \u013eud\u00ed, masov\u00e9ho div\u00e1ka a na druhej strane prin\u00e1\u0161a\u0165 nov\u00e9 neo\u0161\u00fachan\u00e9 rie\u0161enia, individu\u00e1lne znaky, osobit\u00fd novotvar a novore\u010d<\/p>\n
\nPrajem v\u00e1m pr\u00edjemn\u00fa a pou\u010dn\u00fa exkurziu do sveta s\u00fa\u010dasn\u00e9ho plag\u00e1tu…<\/p>","protected":false},"excerpt":{"rendered":"