<\/p>\n
Marta Sylvestrov\u00e1 Je udivuj\u00edc\u00ed, jak velk\u00e9 mno\u017estv\u00ed organiz\u00e1tor\u016f, grafick\u00fdch design\u00e9r\u016f i publika v sou\u010dasn\u00e9m sv\u011bt\u011b st\u00e1le je\u0161t\u011b zaj\u00edm\u00e1, vzru\u0161uje a okouzluje m\u00e9dium, jeho\u017e vrcholnou \u00e9rou bylo dvac\u00e1t\u00e9 stolet\u00ed. S nov\u00fdm tis\u00edcilet\u00edm jeho dominantn\u00ed roli v \u0161\u00ed\u0159en\u00ed informac\u00ed vyst\u0159\u00eddal interaktivn\u00ed design virtu\u00e1ln\u00ed reality nov\u00fdch m\u00e9di\u00ed a nov\u00fdch informa\u010dn\u00edch technologi\u00ed digit\u00e1ln\u00edho v\u011bku. Mezin\u00e1rodn\u00ed p\u0159ehl\u00eddky plak\u00e1tov\u00e9 tvorby jako je Trien\u00e1le plak\u00e1tu Trnava, zalo\u017een\u00e9 relativn\u011b ned\u00e1vno, v roce 1991, jsou v\u0161ak d\u016fkazem skute\u010dnosti, \u017ee si plak\u00e1t jako prost\u0159edek vizu\u00e1ln\u00ed komunikace a v\u00fdm\u011bny informac\u00ed st\u00e1le udr\u017euje sv\u00e9 v\u00fdsadn\u00ed postaven\u00ed v \u0161\u00ed\u0159en\u00ed nov\u00fdch forem vizu\u00e1ln\u00ed kultury. Sv\u011bd\u010d\u00ed o tom i leto\u0161n\u00ed z\u00e1jem o \u00fa\u010dast na slovensk\u00e9 plak\u00e1tov\u00e9 p\u0159ehl\u00eddce, kterou obeslalo 319 profesion\u00e1ln\u00edch autor\u016f a 290 student\u016f v\u00fdtvarn\u00fdch \u0161kol. Pro v\u00fdstavu bylo v kv\u011btnu v\u00fdb\u011brovou porotou vybr\u00e1no 213 autor\u016f v kategorii A a 184 student\u016f v kategorii B.<\/p>\n Na\u0161\u00ed snahou bylo prezentovat ka\u017ed\u00e9ho z jednotliv\u00fdch grafik\u016f kvalitn\u00edm souborem prac\u00ed, kter\u00e9 dokumentuj\u00ed v maxim\u00e1ln\u00edm mo\u017en\u00e9m v\u00fdb\u011bru jeho design\u00e9rsk\u00fd styl a neomezovat p\u0159ihl\u00e1\u0161en\u00e9 kolekce na jednotliv\u00e1 d\u00edla. Po\u010d\u00ednaje devades\u00e1t\u00fdmi l\u00e9ty je p\u0159\u00ednosem plak\u00e1tov\u00e9 sout\u011b\u017ee v Trnav\u011b snaha podat maxim\u00e1ln\u00ed komplexn\u00ed v\u00fdpov\u011b\u010f o tv\u016fr\u010d\u00edch osobnostech a nov\u00fdch talentech ve sv\u011bt\u011b plak\u00e1tov\u00e9ho um\u011bn\u00ed za posledn\u00ed t\u0159i roky.<\/p>\n V \u010dem spo\u010d\u00edv\u00e1 efemern\u00ed kouzlo plak\u00e1tu, \u00fato\u010d\u00edc\u00edho na na\u0161e smysly rafinovan\u00fdmi prost\u0159edky, jimi\u017e se sna\u017e\u00ed upoutat na\u0161i pozornost zrakov\u00fdmi vjemy, zas\u00e1hnout na\u0161i mysl chytrost\u00ed sv\u00fdch symbol\u016f a proniknout k na\u0161im srdc\u00edm sv\u00fdm emotivn\u00edm poselstv\u00edm?<\/p>\n Moc a s\u00edla plak\u00e1tu oslovit origin\u00e1ln\u00edm zp\u016fsobem \u0161irok\u00e9 publikum bez rozd\u00edlu jazykov\u00fdch, st\u00e1tn\u00edch i n\u00e1bo\u017eensk\u00fdch hranic spo\u010d\u00edv\u00e1 v bezprost\u0159edn\u00edm a okam\u017eit\u00e9m p\u016fsoben\u00ed koncentrovan\u00e9 vizuality slov a obraz\u016f. V\u00fdhodou plak\u00e1tu je nep\u0159\u00edli\u0161 finan\u010dn\u011b n\u00e1ro\u010dn\u00e1 realizace, variabilita tir\u00e1\u017en\u00edch n\u00e1klad\u016f od n\u011bkolika v\u00fdtisk\u016f po tis\u00edcov\u00e9 tir\u00e1\u017ee a snadn\u00e9 \u0161\u00ed\u0159en\u00ed bez omezuj\u00edc\u00edch celn\u00edch formalit. Plak\u00e1t je tedy sb\u011bratelsky atraktivn\u00edm a k tomu ve srovn\u00e1n\u00ed s cenami voln\u00e9ho um\u011bn\u00ed ka\u017ed\u00e9mu z\u00e1jemci o v\u00fdtvarn\u00e9 um\u011bn\u00ed dostupn\u00fdm artefaktem. A\u0165 ji\u017e je d\u00edlem vznikl\u00fdm na z\u00e1klad\u011b konkr\u00e9tn\u00ed objedn\u00e1vky z\u00e1kazn\u00edk\u016f a nebo autorsk\u00fdm vyj\u00e1d\u0159en\u00edm osobn\u00edch pocit\u016f tv\u016frce \u010di jeho artistn\u00ed, man\u00fdristickou nebo \u0161okuj\u00edc\u00ed snahou o propagaci sv\u00e9 vlastn\u00ed um\u011bleck\u00e9 osobnosti a tv\u016fr\u010d\u00edho n\u00e1zoru, jeho \u00fa\u010del z\u016fst\u00e1v\u00e1 stejn\u00fd \u2013 pod\u00e1v\u00e1 autentickou zpr\u00e1vu o spole\u010densk\u00e9m d\u011bn\u00ed v ur\u010dit\u00e9m dan\u00e9m okam\u017eiku, kter\u00fdm \u017eije a pro kter\u00fd byl stvo\u0159en.<\/p>\n Obrazn\u00e1 symbolika \u00fasp\u011b\u0161n\u00fdch plak\u00e1t\u016f, \u0159e\u010d plak\u00e1tov\u00fdch metafor, kter\u00e9 se prezentuj\u00ed na mezin\u00e1rodn\u00edch p\u0159ehl\u00eddk\u00e1ch, p\u0159ech\u00e1z\u00ed do mezin\u00e1rodn\u00edho jazyka vizu\u00e1ln\u00ed komunikace jako obecn\u011b platn\u00fd vizu\u00e1ln\u00ed k\u00f3d, domy\u0161len\u00fd a rozpracovan\u00fd v nejr\u016fzn\u011bj\u0161\u00edch variant\u00e1ch a pou\u017eit\u00fd k nejr\u016fzn\u011bj\u0161\u00edm komunika\u010dn\u00edm \u00fa\u010del\u016fm.<\/p>\n Z\u00e1tylek kn\u011bze s rud\u00fdma u\u0161ima, zn\u00e1m\u00fd ze slavn\u00e9ho divadeln\u00edho plak\u00e1tu skupiny Grapus pro Th\u00e9atre de la Salamandre, se objevil z\u00e1hy pot\u00e9, kdy z\u00edskal Grand Prix v Brn\u011b, na pozd\u011bj\u0161\u00edch plak\u00e1tov\u00fdch p\u0159ehl\u00eddk\u00e1ch v rozli\u010dn\u00fdch variant\u00e1ch v doslovn\u00fdch i voln\u00fdch citac\u00edch, z nich\u017e Orosz\u016fv politick\u00fd plak\u00e1t Tovari\u0161\u010di Adieu! poslou\u017eil jako v\u00fdzva k odchodu sov\u011btsk\u00fdch vojsk z Ma\u010farska.<\/p>\n Podobn\u00fdm zp\u016fsobem, jak\u00fdm jsou recyklov\u00e1ny plak\u00e1tov\u00e9 obrazy, pracuj\u00ed tv\u016frci plak\u00e1t\u016f i s reklamn\u00edmi slogany, zrozen\u00fdmi nap\u0159\u00edklad z billboardov\u00fdch kampan\u00ed nadn\u00e1rodn\u00edch spole\u010dnost\u00ed.<\/p>\n V mnoha sou\u010dasn\u00fdch soci\u00e1ln\u00edch plak\u00e1tech je patrn\u00e1 reakce na reklamn\u00ed slogan: United Colours of Benetton. Poselstv\u00ed, toto\u017en\u00e9 s filozofi\u00ed spole\u010dnosti Benetton a vyjad\u0159uj\u00edc\u00ed my\u0161lenku: “Sjednocujeme r\u016fzn\u00e9 sv\u011bty, ale v\u0161em pom\u00e1h\u00e1me uchovat si jejich neopakovatelnou identitu,” pou\u017eil izraelsk\u00fd design\u00e9r Yossi Lemel v opa\u010dn\u00e9m v\u00fdznamu, kdy\u017e na sv\u016fj plak\u00e1t s fotografi\u00ed vysok\u00e9 zdi \u201echr\u00e1n\u00edc\u00ed\u201c a p\u0159itom rozd\u011bluj\u00edc\u00ed palestinsk\u00fd a \u017eidovsk\u00fd sv\u011bt um\u00edstil slogan ironicky zm\u011bn\u011bn\u00fd na United Colour of Beton.<\/p>\n Jak rozeznat v z\u00e1plav\u011b plak\u00e1tov\u00fdch d\u011bl na mezin\u00e1rodn\u00edch v\u00fdstav\u00e1ch ta, kter\u00e1 n\u00e1s oslov\u00ed nejen na prvn\u00ed pohled, ale uchovaj\u00ed a ponesou si intenzitu sv\u00fdch poselstv\u00ed i po letech navzdory rychle plynouc\u00edmu \u010dasu oproti z\u00e1plav\u011b nov\u00fdch zpr\u00e1v, tak\u017ee se stanou jednou prov\u017edy proslul\u00fdmi vizu\u00e1ln\u00edmi ikonami minulosti nebo sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00edho vizu\u00e1ln\u00edho slovn\u00edku obraz\u016f, piktogram\u016f a znak\u016f?<\/p>\n \u201eNejlep\u0161\u00ed plak\u00e1ty se podobaj\u00ed poezii,\u201c \u0159ekl p\u0159ed n\u011bkolika lety Seymour Chwast p\u0159i rozhovoru s novin\u00e1\u0159i v Brn\u011b, kdy\u017e m\u011bl jako p\u0159edseda mezin\u00e1rodn\u00ed poroty vyj\u00e1d\u0159it krit\u00e9ria, podle nich\u017e byla vybr\u00e1na ocen\u011bn\u00e1 d\u00edla. Mezi nejlep\u0161\u00edmi vybran\u00fdmi d\u00edly jsou v\u017edy plak\u00e1ty, v nich\u017e je apelativn\u00edm a masov\u00e9mu publiku srozumiteln\u00fdm zp\u016fsobem zak\u00f3dov\u00e1no poselstv\u00ed o ud\u00e1lostech a tv\u016fr\u010d\u00edch podn\u011btech, kter\u00e9 h\u00fdbou na\u0161\u00edm aktu\u00e1ln\u00edm v\u011bdom\u00edm a spole\u010densk\u00fdm pnut\u00edm. Ocen\u011bn\u00ed z\u00edsk\u00e1vaj\u00ed p\u0159edev\u0161\u00edm plak\u00e1tov\u00e1 d\u00edla, kter\u00e1 obohacuj\u00ed na\u0161e estetick\u00e9 c\u00edt\u011bn\u00ed form\u00e1ln\u00edmi experimenty a posouvaj\u00ed hranice vizu\u00e1ln\u00ed reality k nezn\u00e1m\u00fdm dimenz\u00edm. Poru\u0161en\u00edm pravidel zau\u017e\u00edvan\u00e9ho vn\u00edm\u00e1n\u00ed umo\u017e\u0148uj\u00ed objevovat nov\u00e9 formy vizu\u00e1ln\u00ed komunikace. Vedle nich maj\u00ed sv\u00e9 st\u00e1l\u00e9 m\u00edsto plak\u00e1tov\u00e1 d\u00edla, respektuj\u00edc\u00ed klasick\u00e1 pravidla, jejich\u017e form\u00e1ln\u00ed v\u00fdraz vych\u00e1z\u00ed z ust\u00e1len\u00fdch princip\u016f, charakteristick\u00fdch pro autor\u016fv tv\u016fr\u010d\u00ed rukopis. Z jejich v\u00fdrazu vyza\u0159uje genialita mistr\u016f plak\u00e1tov\u00e9ho um\u011bn\u00ed v dokonalosti a grafick\u00e9 \u010distot\u011b vizu\u00e1ln\u00edch symbol\u016f a metafor. Plak\u00e1tov\u00e1 d\u00edla p\u016fsob\u00ed humorem, up\u0159\u00edmnost\u00ed tv\u016fr\u010d\u00edho v\u00fdrazu, ale i z\u00e1m\u011brnou odpudivost\u00ed a o\u0161klivost\u00ed ve snaze o zes\u00edlen\u00ed \u00fa\u010dinku na ve\u0159ejnost.<\/p>\n Nejen s\u00edla imaginace ale i s\u00edla plak\u00e1tov\u00e9ho poselstv\u00ed, a\u0165 je ji\u017e sd\u011blov\u00e1no inovativn\u00edmi nebo tradi\u010dn\u00edmi formami, nal\u00e9zaj\u00ed sv\u00e9 opodstatn\u011bn\u00e9 m\u00edsto na Trien\u00e1le plak\u00e1tu v Trnav\u011b, kter\u00e9 se sna\u017e\u00ed zaznamenat sou\u010dasn\u00fd stav sv\u011btov\u00e9ho d\u011bn\u00ed v oboru v jeho tv\u016fr\u010d\u00ed diverzit\u011b a v otev\u0159en\u00e9m p\u0159\u00edstupu k rozd\u00edln\u00fdm n\u00e1rodn\u00edm kultur\u00e1m, tradic\u00edm a tendenc\u00edm.<\/p>","protected":false},"excerpt":{"rendered":" PLAK\u00c1T -origin\u00e1ln\u00ed zp\u016fsob univerz\u00e1ln\u00ed komunikace Marta Sylvestrov\u00e1 kur\u00e1torka Trien\u00e1le plag\u00e1tu Trnava 2006 Zdroj: katal\u00f3g TPT 2006 Je udivuj\u00edc\u00ed, jak velk\u00e9 mno\u017estv\u00ed organiz\u00e1tor\u016f, grafick\u00fdch design\u00e9r\u016f i publika v sou\u010dasn\u00e9m sv\u011bt\u011b st\u00e1le je\u0161t\u011b zaj\u00edm\u00e1, vzru\u0161uje a okouzluje m\u00e9dium, jeho\u017e vrcholnou \u00e9rou bylo dvac\u00e1t\u00e9 stolet\u00ed. S nov\u00fdm tis\u00edcilet\u00edm jeho dominantn\u00ed roli v \u0161\u00ed\u0159en\u00ed informac\u00ed vyst\u0159\u00eddal interaktivn\u00ed design virtu\u00e1ln\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"_links":{"self":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/113"}],"collection":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":1,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/113\/revisions\/2613"}],"wp:attachment":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nkur\u00e1torka Trien\u00e1le plag\u00e1tu Trnava 2006
\n<\/em>Zdroj: katal\u00f3g TPT 2006<\/p>\n