{"id":255,"date":"2009-12-30T21:46:59","date_gmt":"2009-12-30T20:46:59","guid":{"rendered":"http:\/\/tpt.sk\/?p=255"},"modified":"2017-12-09T07:24:17","modified_gmt":"2017-12-09T06:24:17","slug":"tpt-2009-zdeno-kolesar","status":"publish","type":"post","link":"https:\/\/tpt.sk\/sk\/archiv\/tpt-2009\/tpt-2009-zdeno-kolesar\/","title":{"rendered":"TPT 2009 text: Zdeno Koles\u00e1r"},"content":{"rendered":"

<\/p>\n

Zdeno Koles\u00e1r
\nKur\u00e1tor TPT 2009 pre kateg\u00f3rie A1, A2
\n<\/em>
Zdroj: katal\u00f3g TPT 2009<\/p>\n

 <\/p>\n

TPT 2009<\/strong><\/h4>\n

\nKe\u010f sa v\u00a0roku 1991 rodilo Trien\u00e1le plag\u00e1tu v\u00a0Trnave, svet grafick\u00e9ho dizajnu za\u017e\u00edval digit\u00e1lnu revol\u00faciu. Dizajn\u00e9ri vymie\u0148ali ceruzku, \u0161tetec, no\u017enice a lepidlo za obrazovku s\u00a0mihotav\u00fdmi bodmi. Pr\u00e1ve v tom roku vznikla svetov\u00e1 po\u010d\u00edta\u010dov\u00e1 sie\u0165 a\u00a0postupne bolo \u010doraz zrejmej\u0161ie, \u017ee internet prevezme \u00falohu prim\u00e1rneho informa\u010dn\u00e9ho m\u00e9dia vizu\u00e1lnej komunik\u00e1cie, kedysi patriacu plag\u00e1tu. Prv\u00fd ro\u010dn\u00edk trien\u00e1le mal komorn\u00fa podobu, obsiahol len pr\u00e1ce dom\u00e1cich autorov a\u00a0mohlo sa zda\u0165, \u017ee ide o\u00a0priv\u00e1tnu iniciat\u00edvu \u00fazkeho okruhu \u201eklasikov\u201c slovensk\u00e9ho grafick\u00e9ho dizajnu, ktor\u00e1 sa kv\u00f4li kult\u00farnemu dusnu totalitn\u00e9ho re\u017eimu oneskorila o\u00a0dvadsa\u0165 rokov. Od t\u00fdch \u010dias uplynuli takmer dve desa\u0165ro\u010dia, grafick\u00fd dizajn sa po technickej str\u00e1nke posunul do celkom nov\u00fdch pol\u00f4h, zmenila sa \u0161trukt\u00fara prostriedkov vizu\u00e1lnej komunik\u00e1cie. No plag\u00e1t napriek pesimistick\u00fdm predpovediam nezmizol zo sc\u00e9ny, podobne ako tla\u010d, kniha, \u010di z\u00e1vesn\u00fd obraz.<\/p>\n

Z\u00a0textov kur\u00e1torov a organiz\u00e1torov v katal\u00f3goch uplynul\u00fdch \u0161iestich ro\u010dn\u00edkov trnavsk\u00e9ho trien\u00e1le c\u00edti\u0165 \u00faprimn\u00fa snahu obh\u00e1ji\u0165 pr\u00e1vo \u201eanal\u00f3gov\u00e9ho\u201c plag\u00e1tu na \u017eivot v digit\u00e1lnom veku. Plag\u00e1t na\u0161\u0165astie znova uk\u00e1zal svoju otu\u017eilos\u0165 tak, ako v\u00a0\u010dasoch svojho zrodu. Dnes s\u00edce neza\u017e\u00edva nov\u00fd zlat\u00fd vek, ale ost\u00e1va exkluz\u00edvnou discipl\u00ednou grafick\u00e9ho dizajnu. Azda je tu \u010das opusti\u0165 defenz\u00edvne stanovisko a\u00a0vn\u00edma\u0165 plag\u00e1t ako m\u00e9dium, ktor\u00e9ho funkcie sa s\u00edce zmenili, ale s\u00fa pre norm\u00e1lne fungovanie graficko-dizajn\u00e9rskej profesie nevyhnutn\u00e9. Sk\u00fasme sa preto zamyslie\u0165 nad postaven\u00edm grafick\u00e9ho dizajnu v\u00a0s\u00fa\u010dasnej spolo\u010dnosti a\u00a0nad poz\u00edciou plag\u00e1tu ako jeho najstar\u0161ej discipl\u00edny.<\/p>\n

\u010co je vlastne zmyslom grafick\u00e9ho dizajnu? Preda\u0165 v\u00fdrobok \u010di slu\u017ebu, \u201eu\u010desa\u0165\u201c inform\u00e1ciu, urobi\u0165 ju pre publikum str\u00e1vite\u013enou, alebo nie\u010do viac? Koncepcia \u201edizajnu pre zisk\u201c m\u00e1 u\u017e od 19. storo\u010dia mnoh\u00fdch kritikov. V\u00a0s\u00fa\u010dasnosti, ke\u010f ve\u013ek\u00e1 v\u00e4\u010d\u0161ina grafick\u00fdch dizajn\u00e9rov poslu\u0161ne pln\u00ed pr\u00edkazy marketingov\u00fdch pragmatikov a\u00a0klientov, z\u00a0ktor\u00fdch len m\u00e1lo mo\u017eno ozna\u010di\u0165 za osvieten\u00fdch, ich prib\u00fada. Upozor\u0148uj\u00fa na to, \u017ee z\u00a0grafick\u00e9ho dizajnu sa dnes stala mocn\u00e1 zbra\u0148, ktor\u00e1 pri spr\u00e1vnom nasmerovan\u00ed m\u00e1 potenci\u00e1l akt\u00edvne vstupova\u0165 do z\u00e1kladn\u00fdch civiliza\u010dn\u00fdch procesov. Dizajn\u00e9ri nemusia by\u0165 len pas\u00edvnymi slu\u017eobn\u00edkmi komercie, nemusia sa dokonca obmedzova\u0165 ani na efekt\u00edvne sprostredkovanie d\u00f4le\u017eit\u00fdch inform\u00e1ci\u00ed. M\u00f4\u017eu sa sta\u0165\u00a0kritick\u00fdmi \u201evysiela\u010dmi\u201c n\u00e1vodov k\u00a0pozit\u00edvnemu nasmerovaniu \u013eudsk\u00e9ho myslenia k\u00a0vy\u0161\u0161ej zodpovednosti. Opr\u00e1v\u0148uje ich k\u00a0tomu podstata ich profesie, ktor\u00e1 spo\u010d\u00edva v\u00a0schopnosti syntetiz\u00e1cie impulzov z\u00a0ve\u013emi r\u00f4znorod\u00fdch oblast\u00ed \u013eudsk\u00e9ho \u017eivota. Pr\u00e1ve oni by mohli by\u0165 schopn\u00ed vyhn\u00fa\u0165 sa jednostrann\u00fdm rie\u0161eniam a\u00a0n\u00e1js\u0165 vhodn\u00fd konsenzus cez intuit\u00edvne rozpoznanie zlo\u017eit\u00fdch spolo\u010densk\u00fdch procesov. Bokom od stredn\u00e9ho pr\u00fadu grafick\u00e9ho dizajnu sa objavuj\u00fa dizajn\u00e9ri \u2013 intelektu\u00e1li, ktor\u00ed sa namiesto \u00fazko definovan\u00fdch \u00faloh v r\u00e1mci vz\u0165ahu klient-dizajn\u00e9r zaoberaj\u00fa z\u00e1va\u017en\u00fdmi probl\u00e9mami s\u00fa\u010dasnosti a bud\u00facnosti.<\/p>\n

Dizajn je dnes pre mnoh\u00fdch tvorcov m\u00e9diom prezent\u00e1cie osobn\u00fdch konfesi\u00ed, doch\u00e1dza ku konceptualiz\u00e1cii p\u00f4vodne \u010disto \u00fa\u017eitkovej v\u00fdtvarnej discipl\u00edny. Dizajn\u00e9r sa prest\u00e1va obmedzova\u0165 na prenos inform\u00e1cie, jeho v\u00fdpove\u010f je jej podstatou. Ned\u00e1vna doba je pr\u00edzna\u010dn\u00e1 znejas\u0148ovan\u00edm hran\u00edc medzi vo\u013en\u00fdmi a\u00a0\u00fa\u017eitkov\u00fdmi v\u00fdtvarn\u00fdmi druhmi. Umelci z\u00a0oblasti \u201evysok\u00e9ho umenia\u201c zhodnocuj\u00fa dizajn\u00e9rske strat\u00e9gie pre vykro\u010denie k\u00a0be\u017en\u00e9mu publiku, dizajn\u00e9ri posil\u0148uj\u00fa komunika\u010dn\u00fd potenci\u00e1l svojich projektov prostriedkami kedysi vyhraden\u00fdmi vo\u013en\u00fdm v\u00fdtvarn\u00fdm discipl\u00ednam. A\u00a0pr\u00e1ve plag\u00e1t je na p\u00f4de grafick\u00e9ho dizajnu legit\u00edmnym reprezentantom tejto tendencie.<\/p>\n

Netreba sa pozastavova\u0165 nad t\u00fdm, \u017ee mnoh\u00e9 plag\u00e1ty, vystaven\u00e9 na trnavskom trien\u00e1le, nikdy \u201enevideli ulicu\u201c, \u017ee s\u00fa sk\u00f4r galerijnou produkciou vyhotovenou v\u00a0minim\u00e1lnom po\u010dte kusov.<\/p>\n

\u201eAkademizmus\u201c s\u00fa\u010dasn\u00e9ho plag\u00e1tu vypl\u00fdva aj zo snahy jeho tvorcov potvrdi\u0165 svoj vysok\u00fd profesion\u00e1lny \u0161tat\u00fat. Svet grafick\u00e9ho dizajnu je dnes pln\u00fd ambici\u00f3znych amat\u00e9rov. Mnoh\u00fdm v\u0161ak ch\u00fdba nielen vzdelanie, ale aj v\u00fdtvarn\u00fd talent. Predstavme si, \u017ee by v\u00a019. storo\u010d\u00ed polovica obyvate\u013eov miest mala mo\u017enos\u0165 tvori\u0165 a\u00a0vylepova\u0165 na ulici svoje plag\u00e1ty. Dostupnos\u0165 \u201edizajnovania\u201c m\u00e1 v\u00a0s\u00fa\u010dasnosti svoj pozit\u00edvny dopad v\u00a0demokratiz\u00e1cii a\u00a0novej vitalite grafick\u00e9ho dizajnu, na druhej strane v\u0161ak prin\u00e1\u0161a pokles \u0161tandardu profesie. Plag\u00e1t sa v\u00a0tejto situ\u00e1cii st\u00e1va str\u00e1\u017ecom kvality grafick\u00e9ho dizajnu. \u0160pi\u010dkov\u00fdm dizajn\u00e9rom umo\u017e\u0148uje demon\u0161trova\u0165 majstrovsk\u00fa \u00farove\u0148 spojenia p\u00edsma s\u00a0obrazom, dok\u00e1za\u0165, \u017ee grafick\u00fdm dizajn\u00e9rom sa automaticky nest\u00e1va ten, kto vlastn\u00ed po\u010d\u00edta\u010d s \u201epred\u017eut\u00fdmi\u201c softv\u00e9rov\u00fdmi rie\u0161eniami. O\u00a0v\u00fdzname prikladanom plag\u00e1tu medzi profesion\u00e1lmi sved\u010d\u00ed skuto\u010dnos\u0165, \u017ee niet azda \u0161koly, kde by sa v\u00a0r\u00e1mci v\u00fduky grafick\u00e9ho dizajnu plag\u00e1tom nezaoberali, hoci mnoh\u00ed absolventi sa nesk\u00f4r s\u00a0t\u00fdmto m\u00e9diom v\u00a0praxi u\u017e nestretn\u00fa. A\u00a0\u0161tudenti si v\u00a0plag\u00e1tovom form\u00e1te radi \u201emeraj\u00fa\u201c svoj intelekt a\u00a0v\u00fdtvarn\u00e9 schopnosti, o\u00a0\u010dom sved\u010d\u00ed aj bohato oboslan\u00e1 kateg\u00f3ria \u0161tudentsk\u00e9ho plag\u00e1tu na tohtoro\u010dnom trien\u00e1le.<\/p>\n

Ak sme v\u00a0\u00favode spom\u00ednali, \u017ee plag\u00e1t napriek progn\u00f3zam skeptikov pre\u017eil, podobne ako tla\u010d, kniha \u010di z\u00e1vesn\u00fd obraz, pripome\u0148me e\u0161te jeden d\u00f4vod jeho pokra\u010duj\u00facej hist\u00f3rie. Digit\u00e1lny svet je dynamick\u00fd, pohybliv\u00fd, \u017eiv\u00fd a\u00a0z\u00e1bavn\u00fd, ale aj povrchn\u00fd, nest\u00e1ly a\u00a0r\u00fdchlo pominute\u013en\u00fd. A\u00a0\u010dlovek t\u00fa\u017ei po hlb\u0161ej my\u0161lienke, pevn\u00fdch z\u00e1kladoch, trad\u00edcii. Nuly a\u00a0jednotky v\u00a0po\u010d\u00edta\u010doch s\u00fa ako dym, \u010do sa rozplynie, tla\u010d a\u00a0plag\u00e1t v\u0161ak ost\u00e1vaj\u00fa svedectvom \u013eudskej hist\u00f3rie. Plag\u00e1t je mo\u017eno ako star\u00fd \u010dlovek \u2013 opotrebovan\u00fd, nehybn\u00fd, niekedy aj nudn\u00fd, ale ve\u013ea toho vie a\u00a0stoj\u00ed za to ho po\u010d\u00fava\u0165.<\/p>","protected":false},"excerpt":{"rendered":"

Zdeno Koles\u00e1r Kur\u00e1tor TPT 2009 pre kateg\u00f3rie A1, A2 Zdroj: katal\u00f3g TPT 2009   TPT 2009 Ke\u010f sa v\u00a0roku 1991 rodilo Trien\u00e1le plag\u00e1tu v\u00a0Trnave, svet grafick\u00e9ho dizajnu za\u017e\u00edval digit\u00e1lnu revol\u00faciu. Dizajn\u00e9ri vymie\u0148ali ceruzku, \u0161tetec, no\u017enice a lepidlo za obrazovku s\u00a0mihotav\u00fdmi bodmi. Pr\u00e1ve v tom roku vznikla svetov\u00e1 po\u010d\u00edta\u010dov\u00e1 sie\u0165 a\u00a0postupne bolo \u010doraz zrejmej\u0161ie, \u017ee internet […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[],"_links":{"self":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/255"}],"collection":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":3,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":2623,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/255\/revisions\/2623"}],"wp:attachment":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}