{"id":315,"date":"2003-12-30T02:30:26","date_gmt":"2003-12-30T01:30:26","guid":{"rendered":"http:\/\/tpt.sk\/?p=315"},"modified":"2017-12-09T07:24:18","modified_gmt":"2017-12-09T06:24:18","slug":"tpt-2003-text-maria-riskova","status":"publish","type":"post","link":"https:\/\/tpt.sk\/sk\/archiv\/tpt-2003\/tpt-2003-text-maria-riskova\/","title":{"rendered":"TPT 2003 text: M\u00e1ria Ri\u0161kov\u00e1"},"content":{"rendered":"<p><strong>Pr\u00edbeh plag\u00e1tu<\/strong><\/p>\n<p>\u201eVideo killed the radio star\u201c, kniha je m\u0155tva, \u013eudia nep\u00ed\u0161u listy, na bannery u\u017e nikto neklik\u00e1&#8230; Vo svete m\u00e9di\u00ed sa v\u017edy n\u00e1jde d\u00f4vod na paniku. Aj plag\u00e1t bol u\u017e nieko\u013ekokr\u00e1t oplakan\u00fd. Obavu, \u017ee plag\u00e1ty prestan\u00fa existova\u0165 kv\u00f4li popularite elektronick\u00fdch m\u00e9di\u00ed alebo r\u00fdchlemu \u017eivotn\u00e9ho \u0161t\u00fdlu bolo u n\u00e1s c\u00edti\u0165 pred nieko\u013ek\u00fdmi rokmi, ke\u010f internet e\u0161te nebol v\u0161eobecne roz\u0161\u00edren\u00fd. Zd\u00e1 sa mi, \u017ee strach z nezn\u00e1meho a nov\u00e9ho u\u017e ust\u00fapil a pesimisti pochopili, \u017ee ka\u017ed\u00e9 m\u00e9dium m\u00e1 svoje \u0161pecifik\u00e1 a nem\u00f4\u017ee by\u0165 \u00faplne nahraden\u00e9 in\u00fdm. Navy\u0161e, nostalgia za star\u00fdmi zlat\u00fdmi \u010dasmi m\u00f4\u017ee by\u0165 \u010dasto aj maskovan\u00fdm strachom zo straty dominancie a zo zmeny.<\/p>\n<p>Plag\u00e1t s\u00e1m b\u00fdval kedysi kampa\u0148ou. Dnes je s\u00fa\u010das\u0165ou reklamn\u00fdch a in\u00fdch strat\u00e9gi\u00ed a funguje popri \u010fal\u0161\u00edch m\u00e9di\u00e1ch. Je ist\u00e9, \u017ee tento v\u00fdrazn\u00fd urb\u00e1nny fenom\u00e9n ustupuje z ul\u00edc a prech\u00e1dza zmenami. Nem\u00e1 zmysel na tomto mieste dokumentova\u0165 r\u00f4zne formy existencie plag\u00e1tu v s\u00fa\u010dasnosti a dokazova\u0165 jeho \u017eivotaschopnos\u0165. Ako kur\u00e1torka Trien\u00e1le plag\u00e1tu Trnava 2003 plag\u00e1t nemus\u00edm obhajova\u0165. Mojou pr\u00e1cou je spolu s mojimi kolegami prezentova\u0165 najlep\u0161ie svetov\u00e9 plag\u00e1ty posledn\u00fdch troch rokov a zauja\u0165 \u010do najv\u00e4\u010d\u0161ie publikum. Pokia\u013e ide o kontakt kur\u00e1tora s autorom, kur\u00e1torovanie hlavnej v\u00fdstavy trien\u00e1le je viac-menej kore\u0161ponden\u010dn\u00e9 \u2013 ke\u010f\u017ee je nemo\u017en\u00e9 stretn\u00fa\u0165 sa s takmer p\u00e4\u0165sto autormi, ktor\u00ed tu tento rok vystavuj\u00fa. Je to \u0161koda, preto\u017ee ka\u017ed\u00fd z vystaven\u00fdch plag\u00e1tov m\u00e1 svoj pr\u00edbeh, mnoh\u00e9 s\u00fa pozoruhodn\u00e9 a niektor\u00e9 s\u00fa unik\u00e1tne.<\/p>\n<p>Pr\u00edbeh plag\u00e1tu je preto n\u00e1zov akcie, ktor\u00e1 sprev\u00e1dza tohtoro\u010dn\u00e9 trien\u00e1le. P\u00f4vodne sme oslovili \u010dlenov medzin\u00e1rodnej poroty, aby odpovedali na t\u00fato ot\u00e1zku: uve\u010fte ktor\u00fd z va\u0161ich plag\u00e1tov (pr\u00edpadne t\u00e9mu, ktorej sa venujete) si najviac cen\u00edte; ktor\u00fd plag\u00e1t m\u00e1 pre v\u00e1s v\u00fdnimo\u010dn\u00fd v\u00fdznam; vytvorili ste ho pri zvl\u00e1\u0161tnej pr\u00edle\u017eitosti alebo pre \u0161peci\u00e1lneho klienta; dosiahol neo\u010dak\u00e1van\u00fd \u00fa\u010dinok a podobne. Odpovede, ktor\u00e9 n\u00e1m pri\u0161li, n\u00e1s in\u0161pirovali poskytn\u00fa\u0165 podobn\u00fa pr\u00edle\u017eitos\u0165 viacer\u00fdm autorom. Na web str\u00e1nkach Gal\u00e9rie J\u00e1na Koniarka v Trnave bud\u00fa uverejnen\u00e9 \u010fal\u0161ie pr\u00edbehy plag\u00e1tov, ktor\u00e9 umo\u017enia bli\u017e\u0161\u00ed kontakt div\u00e1ka s autormi plag\u00e1tov. O ten sa sna\u017eia viacer\u00e9 sprievodn\u00e9 akcie. Trien\u00e1le sa postupne st\u00e1va festivalom, ktor\u00fd okrem centr\u00e1lnej s\u00fa\u0165a\u017enej v\u00fdstavy zah\u0155\u0148a aj sprievodn\u00fd program s \u010fal\u0161\u00edmi v\u00fdstavn\u00fdmi a vzdel\u00e1vac\u00edmi projektmi.<\/p>\n<p>A aby som pridala svoj hlas k progn\u00f3zam v\u00fdvoja m\u00e9di\u00ed: mysl\u00edm si, \u017ee plag\u00e1t m\u00f4\u017ee dosiahnu\u0165 nov\u00fd rozmach v urb\u00e1nnom prostred\u00ed \u2013 ak sa r\u00f4zne aktivistick\u00e9 hnutia s\u00fa\u010dasnosti spoja s dobr\u00fdmi dizajn\u00e9rmi plag\u00e1tu, m\u00f4\u017ee z tohto spojenia vznikn\u00fa\u0165 poriadna plag\u00e1tov\u00e1 revol\u00facia.<\/p>\n<p style=\"padding-left: 30px;\">M\u00e1ria Ri\u0161kov\u00e1<br \/>\n<em> kur\u00e1torka Trien\u00e1le plag\u00e1tu Trnava 2003<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u00edbeh plag\u00e1tu \u201eVideo killed the radio star\u201c, kniha je m\u0155tva, \u013eudia nep\u00ed\u0161u listy, na bannery u\u017e nikto neklik\u00e1&#8230; Vo svete m\u00e9di\u00ed sa v\u017edy n\u00e1jde d\u00f4vod na paniku. Aj plag\u00e1t bol u\u017e nieko\u013ekokr\u00e1t oplakan\u00fd. Obavu, \u017ee plag\u00e1ty prestan\u00fa existova\u0165 kv\u00f4li popularite elektronick\u00fdch m\u00e9di\u00ed alebo r\u00fdchlemu \u017eivotn\u00e9ho \u0161t\u00fdlu bolo u n\u00e1s c\u00edti\u0165 pred nieko\u013ek\u00fdmi rokmi, ke\u010f internet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"_links":{"self":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/315"}],"collection":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":1,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":2600,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/315\/revisions\/2600"}],"wp:attachment":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}