Je najvhodnej\u0161\u00ed \u010das sledova\u0165 dizajn plag\u00e1tu. Preto\u017ee graficky\u0301 dizajn sa transformuje prostredn\u00edctvom rozvoja technol\u00f3gi\u00ed, ve\u013ek\u00e1 pozornos\u0165 sa venuje digit\u00e1lnym a interakt\u00edvnym m\u00e9di\u00e1m. Verejnos\u0165, pr\u00e1ve tak ako dizajn\u00e9ri (a obzvl\u00e1\u0161\u0165 \u0161tudenti dizajnu), vn\u00edma obrazy Internetu a MTV ako predvoj s\u00fa\u010dasny\u0301ch vy\u0301ziev dizajnu. A je pravdou, \u017ee tieto m\u00e9di\u00e1 s\u00fa naozaj motormi s\u00fa\u010dasn\u00e9ho diania v dizajne.<\/p>\n
Za posledn\u00e9 desa\u0165ro\u010die sme po\u010duli mnoho predpoved\u00ed o z\u00e1niku kn\u00edh, nov\u00edn, plag\u00e1tu a o \u201ekonci tla\u010de\u201c. No ako vid\u00edme, rast\u00faci medzin\u00e1rodny\u0301 trh, s novy\u0301mi digit\u00e1lnymi technol\u00f3giami a Internetom ako katalyz\u00e1tormi,\u00a0 sp\u00f4sobil obrovsky\u0301 n\u00e1rast tla\u010deny\u0301ch materi\u00e1lov \u2013 kn\u00edh, \u010dasopisov, obalov, at\u010f.<\/p>\n
Rozsah a vy\u0301znam dizajnu vo vizu\u00e1lnej komunik\u00e1cii \u010falej narast\u00e1 a s ty\u0301mto n\u00e1rastom musia prich\u00e1dza\u0165 vy\u0161\u0161ie \u0161tandardy profesion\u00e1lneho grafick\u00e9ho dizajnu. Plag\u00e1t je tradi\u010dne oblas\u0165ou, v ktorej grafick\u00ed dizajn\u00e9ri vyjadruj\u00fa svoje profesion\u00e1lne schopnosti. Plag\u00e1t vy\u017eaduje najhutnej\u0161ie, najsilnej\u0161ie a origin\u00e1lne prejavy textu a obrazu, aby niesol vy\u0301sti\u017en\u00e9 odkazy. Plag\u00e1t predstavuje jednu z naj\u0165a\u017e\u0161\u00edch vy\u0301ziev pre v\u0161etky\u0301ch dizajn\u00e9rov.<\/p>\n
Mysl\u00edm si, \u017ee na plag\u00e1t treba dnes nazera\u0165 z novej perspekt\u00edvy. Preto\u017ee s\u00faper\u00ed o pozornos\u0165 s mno\u017estvom \u010fal\u0161\u00edch m\u00e9di\u00ed, zost\u00e1va obzvl\u00e1\u0161\u0165 vhodny\u0301m na zistenie schopnost\u00ed grafika. Plag\u00e1t zost\u00e1va pre dizajn\u00e9rov tvrdy\u0301m orie\u0161kom. In\u00e9 m\u00e9dium m\u00f4\u017ee by\u0165 ove\u013ea zhovievavej\u0161ie. Dimenzie \u010dasu, pohybu a zvuku, ni\u017e\u0161ie rozl\u00ed\u0161enie blikaj\u00facich obrazoviek po\u010d\u00edta\u010dov, charakter obrazov a slov videny\u0301ch na zlomok sekundy, dovo\u013euj\u00fa s\u00fa\u010dasn\u00e9mu dizajnu vznika\u0165 s men\u0161\u00edm d\u00f4razom na detail. S plag\u00e1tom to tak nie je. Plag\u00e1t pozorujeme s tou istou intenzitou a z\u00e1ujmom o detail ako kedysi.<\/p>\n
Plag\u00e1t zost\u00e1va jedny\u0301m z najlep\u0161\u00edch form\u00e1tov na vyjadrenie dizajn\u00e9rskeho majstrovstva. Navy\u0161e, v \u010dase, ke\u010f v\u00e4\u010d\u0161ina projektov mus\u00ed vznika\u0165 v t\u00edmoch, plag\u00e1t zost\u00e1va vy\u0301razom individu\u00e1lneho majstrovstva, a \u010dasto individu\u00e1lneho vizu\u00e1lneho jazyka. Tieto kvality zaru\u010duj\u00fa plag\u00e1tu vy\u0301nimo\u010dn\u00e9 postavenie v oblasti grafick\u00e9ho dizajnu, a profesion\u00e1li a \u0161tudenti by mali vidie\u0165 plag\u00e1t ako formu cvi\u010denia \u2013 sp\u00f4sobu ako testova\u0165 a udr\u017eiava\u0165 svoj dizajn\u00e9rsky vrchol.<\/p>\n
Medzin\u00e1rodn\u00e9 s\u00fa\u0165a\u017ee a vy\u0301stavy s\u00fa d\u00f4le\u017eitou mo\u017enos\u0165ou pre graficky\u0301 dizajn na prehliadku vy\u0301voja a zavedenie nov\u00e9ho \u0161tandardu kvality a inov\u00e1cie. S pote\u0161en\u00edm gratulujem organiz\u00e1torom a \u00fa\u010dastn\u00edkom \u0161tvrt\u00e9ho Trien\u00e1le plag\u00e1tu Trnava, \u017ee vyty\u0301\u010dili vysoky\u0301 \u0161tandard pre medzin\u00e1rodn\u00fa komunitu. Som si isty\u0301, \u017ee budeme ma\u0165 p\u00f4\u017eitok z nov\u00e9ho a vzru\u0161uj\u00faceho dizajnu, ktory\u0301 bude in\u0161pir\u00e1ciou pre v\u0161etky\u0301ch.<\/p>\n
David Grossman <\/p>","protected":false},"excerpt":{"rendered":" Je najvhodnej\u0161\u00ed \u010das sledova\u0165 dizajn plag\u00e1tu. Preto\u017ee graficky\u0301 dizajn sa transformuje prostredn\u00edctvom rozvoja technol\u00f3gi\u00ed, ve\u013ek\u00e1 pozornos\u0165 sa venuje digit\u00e1lnym a interakt\u00edvnym m\u00e9di\u00e1m. Verejnos\u0165, pr\u00e1ve tak ako dizajn\u00e9ri (a obzvl\u00e1\u0161\u0165 \u0161tudenti dizajnu), vn\u00edma obrazy Internetu a MTV ako predvoj s\u00fa\u010dasny\u0301ch vy\u0301ziev dizajnu. A je pravdou, \u017ee tieto m\u00e9di\u00e1 s\u00fa naozaj motormi s\u00fa\u010dasn\u00e9ho diania v dizajne. Za […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"_links":{"self":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/351"}],"collection":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":1,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":2590,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/posts\/351\/revisions\/2590"}],"wp:attachment":[{"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tpt.sk\/sk\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n prezident ICOGRADA<\/em><\/p>\n